Skype vs AT&T Essay Example for Free

Skype vs ATT Essay 1) What are the dominant economic characteristics of the VoIP Industry? Public switch telephone networks (PSTN) charge based on minutes whereas Voice-over Internet Protocol (VoIP) charges based on data usage. VoIP services charge a flat fee and Skype actually offers free talk between Skype users. VoIP is likely to grow significantly, taking away from PTSN’s market. VoIP is also cheap to operate as the infrastructure is already there. VoIP is also considered part of the information service industry and not the telecommunication service industry giving it an advantage politically against PTSN. 2) What does the Five Forces Model reveal about the profitability of the VoIP industry? Threat of New Entrants: The threat of new entrants is high in this market. Companies like Google, Microsoft and AOL are planning to compete in the VoIP market. Threat of Substitutes: Substitute for VoIP is low. Bargaining power of Buyers: The bargaining power is moderate because of the simplicity of switching to other companies. Bargaining Power of Suppliers: The bargaining power is weak/limited because VoIP providers are widespread. Rivalry Between Existing Firms: Rivalry between firms is very high because switching costs are low and there is a lack of differentiation. 3) What are the Driving Forces in the industry? The Driving Forces in the industry are consumers’ eagerness for easy access to communication via the internet as well as the low cost of doing so, powerful substitute for telecommunications, and Skype’s costs are low and the consumer’s cost is low. 4) What are the Key Success Factors in the industry? The Key Success Factors are the ease of use which is the low cost for the users. Lower costs because both voice and data communications can run on a single network. Lastly, the continued development of PC2PC calls, videos, and file sharing. 5) Which type of strategy is Skype pursuing? The strategy that Skype is pursuing is differentiation with low-cost. Skype has easy and effective marketing and less expensive retailing and distribution. Skype to Skype calls lets you communicate between anyone at no  cost. With SkypeOut you can call any landline or mobile phone in the world at comparatively cheap local rates. Also, â€Å"SkypeIn† allows users to be reached by a traditional phone through a regular phone number. 6) What are Skype’s short-term and long-term prospects? Managing their competitors and increasing their revenue. They need to gain larger market share and standout against their competitors. They should also focus sales on a business to business side. They should be making sure that most companies, large and small, are using their application for conference calls.

Overview of the American Disabilities Act (ADA)

Overview of the American Disabilities Act (ADA) Crystal Mullen What did you learn this week that you did not know before or that you found interesting? What outside resources did you use this week? Your submission should be 1 page APA formatted paper, not including your title page. I grew up in the 70s and 80s; a time when every building, every walkway and certainly every restroom was geared toward able bodied individuals. I heard stories of my mom having to help my wheelchair-bound great-grandmother out of her chair, into a ladies room stall and then back into her chair. Certain shops were outside my great-grandmother’s ability to frequent because the door to get in was too narrow for her wheelchair or the building had to be accessed by climbing steps. If these are a few of the obstacles my great-grandmother had to overcome, I can only imagine how people who are blind, deaf, or even small statured managed to live in a world that was designed for people with two good eyes, two good ears and five feet, five inches tall. This is why I’m thankful for the Americans with Disabilities Act. The American Disabilities Act (ADA) is an all-encompassing civil statute with the magnitude of a constitutional amendment. It requires equal accessibility to interact with society and equal opportunity for gainful employment. This means that restaurants offer menus in Braille. It may also means an office adjusting a workspace for an employee in a wheelchair (The Center for an Accessible Society, 2014). As alluded to, one of the main areas that are affected by the ADA is the workplace. Employers are not allowed to discriminate against applicants who are qualified but have disabilities. This means when an employer is interviewing a job hopeful, for hire, the employer is not allowed to directly question the applicant’s disability. Furthermore, the job hopeful be given the same consideration for the job at hand as his or her able-bodied counterpart. Finally, though certainly not exhaustively, employers are required to provide reasonable accommodations to their employees with disabilities. If necessary, employers will need to make accommodations that are considered reasonable for employees who become disabled temporarily by providing temporary reassignment of duties (Kesee, 2014). One of my favorite shows is the TLC reality show â€Å"The Little Couple†, Dr. Jen Arnold, who’s 3’ 2† tall is a is a doctor who works in the Neo-Natal Intensive Unit (NICU) at a hospital in Houston. In order for the hospital to accommodate the doctor’s stature, there are step ladders strategically placed throughout the NICU as well as a motorized chair quickly transport her through the long corridors of the hospital (Wikipedia, 2014). Modifications like these are required in the workplace to accommodate anyone with disabilities and those requirements are the result of the Americans Disabilities Act. Another area that is affected by the ADA involves public transportation. Under the ADA, all modes of public transportation needs to be accessible by passengers who are wheelchair-bound or otherwise disabled. This means buses and trains must provide designated seating areas for disabled individuals. Furthermore, transit facilities are required by law to allow the entry of service animals that assist passengers onboard their vehicles of transportation. Finally, airports, train stations and bus stations are required to provide assistance when needed or when asked. These are just a few areas of transportation that are affected by the ADA (Kesee, 2014). Finally, but not exhaustively, a third area that is affected by the ADA involves access into public buildings. Public buildings must ensure that entryways as well as restrooms can be wheelchair accessible and that its accessibility to the public meets ADA requirements. Many of the public buildings are now equipped with doors that open and close automatically so that wheelchair-bound individuals are granted entry. Furthermore, public buildings with steps need to provide wheelchair ramps. Finally, though certainly not exhaustively, public restrooms are required to provide at least one stall with that has a wider entrance necessary for wheelchair entry. Public facilities like grocery store counters or gas stations however must provide some type of assistance for disabled individuals who require assistance (Kesee, 2014). These are just a few measures mandated by the ADA open the doors to those with disabilities. Every wide sweeping measure has its pros and cons and the ADA is no exception. There are instances where the ADA is both well-meaning yet problematic for small businesses – particularly those that are in areas where are few or no disabilities to address. One example is that businesses are mandated by the ADA to provide public spaces and ensure that disabled patrons can accesses needed spaces. This includes continuous railings be found along the stairs and ramps, the ramps need to be constructed with low grade slopes, designated and widened parking spaces and restrooms with hand railing. While I believe these mandates by the ADA are well-intentioned, these changes and modifications to a company’s infrastructure can be costly. However, if a business chooses not to comply, they face fine that far outweigh the cost for implementing the changes. For example, the Morena Business Association incurred many lawsuits for violating ADA requirements in their San Diego, California l ocation. Because they ignored ADA mandates from 1992 to 2007 the local business was forced to pay $1 billion in fines (Holzer, 2014). Conclusion Despite the financial challenges to small businesses, I believe the ADA has positively changed society and the workplace so that everyone – regardless of their abilities can participate in society and bring value to any workplace. Last summer I had the opportunity of working with someone who was partially hearing impaired. There was a time when she would never get a job due to her disability. However, thanks to technology, she could receive communication through emails and direct face-to-face communication; she was able to perform data-entry duties along with the rest of her team. I credit the ADA with these changes to society and the workplace and these changes have made our society and workplace a more welcoming environment for all. Furthermore, I’m so thankful to get on a bus and hear bus stops audibly announced for the visually impaired. Finally, though certainly not exhaustively, I wish my great-grandmother was alive today to see she can enter any restaurant and us e any restroom all by herself and with her dignity intact. Therefore, despite its flaws the ADA has provided a great amount of good for those with disabilities and even those who have two good arms, legs, eyes and ears. It benefits everyone across the country. References Holzer, D. (2014). ADA Compliance Issues. Retrieved March 16, 2014, from eHow.com: http://www.ehow.com/list_6611054_ada-compliance-issues.html#ixzz2SLge5VT1 Kesee, C. (2014). American Disabilities Act. Retrieved March 16, 2014, from eHow.com: http://www.ehow.com/about_6626833_american-disabilities-act.html The Center for an Accessible Society. (2014). The Americans with Disabilities Act. Retrieved March 2014, 2014, from The Center for an Accessible Society. Wikipedia. (2014). The Little Couple. Retrieved March 16, 2014, from Wikipedia: http://en.wikipedia.org/wiki/The_Little_Couple

Energy Efficient Building Design Strategies For Hot Climates Construction Essay

Energy Efficient Building Design Strategies For Hot Climates Construction Essay This research discusses energy efficient design strategies of traditional houses in Iraq (hot-arid climate), climatic design techniques and potentials for renewable energy systems that can be implemented in the contemporary residential design techniques in order to offset the absence of produced energy (due to current economic and political issues) and help decreasing demand for electricity, which is used extensively to overcome the indoor thermal discomfort during the harsh summer seasons. A comparison between traditional Baghdadi house (Hosh), which existed before the discovery of oil, and a contemporary house design option is to be made to evaluate the thermal performance of both options in this climatic zone in order to adapt more energy efficient design strategies; and also to integrate features for sustainable building design and potentials to implement renewable energy systems. A simulation modeling is to be used to conduct analysis of energy efficient design strategies, namely relating to building envelope, size and direction, ventilation, shading elements, and using renewable energy systems in order to present recommendations that helps in consequential energy offset while preserving comfort. Keywords: Introduction Examining the energy demand in such region, buildings, with particular reference to residential houses, are one of the most significant energy-sensitive entities (Al-ajmi Hanby, 2008). It is stated that buildings consume over half of all electricity and one-third of natural gas (Yilmaz, 2007). Reduction of energy consumption in residential buildings is a major aim worldwide and is a particular challenge in this region for the reasons mentioned previously (Al-ajmi Hanby, 2008). Therefore, sustainable design strategies are of great importance nowadays in order to reduce energy consumption in residential buildings. One may say that sustainability was already a driving force in the past, showing its validity in those days in different forms and techniques. Therefore, problems and precautions in design and construction did not change fundamentally, although a lot of development was seen in materials and technology. Of course, these developments may have had some negative effects (Yilmaz, 2007). Energy efficient design strategies for traditional houses in such climate are significantly different from each other as it can be easily seen in the traditional design (Yilmaz, 2007). Description of Problem Area Energy consumption is becoming more and more important in todays world because of a possible energy shortage in the future. Efficient use of energy has become a key issue for the most energy policies (Yilmaz, 2007). In regions where hot-arid climatic zone is prevailed, practically in Iraq, present economic and political circumstances have become the main reasons that led to a significant energy shortage although Iraq has a spare operational capacity of oil supply in comparison with other countries around the world. A significant need for new energy efficient design strategies and developed buildings construction standards in this area has become essential in order to offset the absence of produced energy and help decreasing demand for electricity, much of which is consumed in air conditioning systems, which is used extensively to overcome the indoor thermal discomfort during the harsh summer seasons (Al-ajmi Hanby, 2008). Conceptual Framework Figure (1) provides a diagram of the conceptual framework that has devised for this research. The proposed research study into traditional and contemporary building design systems will rely on an experimental research strategy in the positivist system of inquiry (developed design strategies). The research will attempt to establish a comparison (Groat and Wang, 2002, P. 254) between a treatment (independent variable) and an outcome (dependent variable) through the evaluation of measured results. Figure (1) Conceptual diagram of the research variables (Groat Wang, 2002) Research Questions Do traditional houses perform better than contemporary ones? Why? Is it feasible to use traditional design strategies in contemporary houses? How could we achieve a sustainable building design in such climatic zone? Do we need new or developed strategies in order to achieve sustainable building design in such climatic region? What if we integrate renewable energy systems into traditional house design? Project Goals and Specific Objectives The purpose of this research is to: Make a comparison and evaluation of thermal performance of residential houses (traditional vs. contemporary) in Iraq (hot-arid climate) in order to adapt more developed and energy efficient design strategies. Integrate new trends for sustainable design in residential houses in this area. Potentials to implement renewable energy systems. This research is achieved through the following: Extensive overview of the antecedent literature in the area of energy efficiency and thermal building performance in such climatic zone. Identify the most effective strategy from the literature that can be applied in order to develop more energy efficient design strategies. Un-wrap issues of energy efficiency, building performance and sustainable design systems. Use a simulation modeling as a tactical tool to make comparison between contemporary and traditional building design systems and energy performance in order to investigate the thermal characteristics and energy savings for both building designs using different strategies and also potentials to integrate sustainable features using renewable energy system. Test outcome results and write a research report accordingly which combines my understanding of the relevant theory and previous research with the results of my empirical research. Literature Review The literature review is structured around the key concepts of significance of energy efficient design strategies, thermodynamics of hot-arid climates, Inventory of traditional design elements in hot-arid climate and energy simulation methods. These key concepts have led to the research questions and the proposed methodology for this research proposal. See figure1 for the map of literature reviewed. Figure () Map of sources reviewed Figure () Research Literature Review Diagrammatic (Groat Wang, 2002) Building Design Strategies Climatic Building Strategies Research by Ochoa Capeluto (2008) states a quick review of design strategies for different climatic zones. This is necessary to examine when and how design strategies should be considered, particularly during design process. Climatic building strategies in hot climates differ from those of cold ones, For example, in cold climates heat collection and storage is essential, and ventilation must be limited for the same reasons. Short daytime and low radiation levels in winter make maximum penetration of natural light to be desired. On the other hand, in hot climates heat must be excluded, the amount of relative humidity controlled, and the thermal mass cooled usually through natural ventilation during the night. Daylight penetration must be carefully managed using control devices (see figure 1) (as cited in Ochoa Capeluto, 2008, Building and Environment, P.1830). Figure (1) Building strategies for cold and hot climates (Ochoa Capeluto, 2008). Optimized Building Envelope A building envelope is a skin that separates between the interior and the exterior of a building. It serves as the outer shell to protect the indoor environment as well as to facilitate its climate control (controlling heat transfer between building layers). The study by Danny Harvey (2009) reviews the literature concerning energy efficiency that can be achieved through optimized building envelope. According to Danny Harvey (2009), The effectiveness of the thermal envelope depends on: (1) The insulation levels in the walls, ceiling, and other building parts; (2) The thermal properties of windows and doors; and (3) The rate of uncontrolled exchange of inside and outside air which, in turn, depends in part on the air tightness of the envelope (infiltration/excitation) (Energy Efficiency, P. 141). Reducing the Cooling Load Energy conservation and climatic design techniques that can be implemented in residential houses in this area (hot-arid climate) are useful for reducing cooling energy consumption (Al-Temeemi, 1995). Danny Harveys (2009) research found the following: Reducing the cooling load requires: (1) Orienting a building to minimize the wall area facing directions that are most difficult to shade from the sun; (2) Clustering buildings to provide some degree of self shading (as in many traditional communities in hot climates); (3) Providing fixed or adjustable shading; (4) Using highly reflective building materials; (5) Increasing insulation; (6) Using windows that transmit a relatively small fraction (as little at 25%) of the total (visible + invisible) incident solar energy while permitting a larger fraction of the visible radiation to enter for daylighting purposes; (7) Utilizing thermal mass to minimize daytime interior temperature peaks; (8) Utilizing night time ventilation to remove daytime heat; and (9) Minimizing internal heat gains by using efficient lighting and appliances. The combination of external insulation, thermal mass, and night ventilation is particularly effective in hot-arid climates, as placing the insulation on the outside exposes the thermal mass to cool night air while minimizing the inward penetration of daytime heat into the thermal mass (Energy Efficiency, P. 141). Passive cooling techniques By using the above measures to reduce the thermal load of the building, other techniques requires small inputs of mechanical energy to optimize passive cooling processes (Danny Harvey, 2009). Danny Harveys (2009) research discussed the following major passive cooling techniques: Passive ventilation Passive ventilation reduces the need for mechanical cooling by directly removing warm air when the incoming air is cooler than the outgoing air, reducing the perceived temperature due to the cooling effect of air motion and increasing the acceptable temperature through psychological adaptation when the occupants have control of operable windows. Passive ventilation requires a driving force, and an adequate number of openings, to produce airflow. It can be induced through pressure differences arising from inside-outside temperature differences or from wind. Design features, especially traditional, that create thermal driving forces and/or utilize wind effects include courtyards, atria, wind towers, solar chimneys, and operable windows. Passive ventilation not only reduces energy use, but can improve air quality and gives people what they generally want. In buildings with good thermal mass exposed to the interior air, passive ventilation can continue right through the night, sometimes more vigorously than during the day due to the greater temperature difference between the internal and external air. Night time ventilation, in turn, serves to reduce the cooling load by making use of cool ambient air to remove heat (as cited in Danny Harvey, 2009, Energy Efficiency, P.142). Evaporative cooling Danny Harveys (2009) study further discussed the following in terms of producing evaporative cooling techniques: Evaporation of water cools the remaining liquid water and air that comes into contact with it. The coldest temperature that can be achieved through evaporation is called the wet-bulb temperature and depends on the initial temperature and humidity (the higher the initial humidity, the less evaporation and cooling that can occur). There are two methods of evaporative cooling the air supplied to buildings. In a direct evaporative cooler, water evaporates directly into the air stream to be cooled. In an indirect evaporative cooler, water evaporates into and cools a secondary air stream, which cools the supply air through a heat exchanger without adding moisture. By appropriately combining direct and indirect systems, evaporative cooling can provide comfortable temperature-humidity combinations most of the time in most parts of the world. Evaporative cooling is most effective in dry regions, but water may be a limiting factor in such regions. However, arid regions tend to have a large diu rnal temperature range, so thermal mass with external insulation and night ventilation can be used instead (Energy Efficiency, P.142). Influence of Energy Efficient Design Strategies on Design Stages The architectural design process is iterative and moves from the abstract (definition of massing, orientation, and image) to the specific (lighting control, mechanical ventilation type) (as cited in Ochoa Capeluto, 2008, Building and Environment, P.1830). At the design stage, key decisions taken by architects can significantly influence potentials to optimize building efficiency. These include decisions affecting the selection of building components. According to Ochoa Capeluto (2008), As it advances and more specialists are called in to solve details, earlier decisions, which could have an enormous influence on the building performance, are expensive and harder if not impossible to change (Building and Environment, P.1830). Other influential factors unrelated to climatic strategies must be taken into account. For example, a certain orientation that is bad for energy consumption might define how well the building performs (Ochoa Capeluto, 2008). However, it would require an Integrated Design Process (IDP), in which the design process optimizes the building performance by involving all members of design-making team from the beginning. The importance of an Integrated Design Process (IDP) on building systems approach Danny Harveys (2009) study found the following: The systems approach requires an Integrated Design Process (IDP), in which the building performance is optimized through an iterative process that involves all members of the design team from the beginning. However, the conventional process of designing a building is a largely linear process, in which the architect makes a number of design decisions with little or no consideration of their energy implications and then passes on the design to the engineers, who are supposed to make the building habitable through mechanical systems (Energy Efficiency, P. 140). The steps in the most basic IDP are: to consider building orientation, form, and thermal mass to specify a high-performance building envelope to maximize passive heating, cooling, ventilation, and daylighting to install efficient systems to meet remaining loads to ensure that individual energy-using devices are as efficient as possible and properly sized to ensure the systems and devices are properly commissioned By focusing on building form and a high-performance envelope, heating, and cooling loads are minimized, daylighting opportunities are maximized, and mechanical systems can be greatly downsized (Danny Harvey, 2009). Thermodynamics of Hot-Arid Climates Any consideration to energy efficiency applications or design strategies in any climatic zone requires examining of thermodynamics and human comfort. In his Text Natural Energy and Vernacular Architecture: Principles and Examples, With Reference to Hot Arid Climates, the author demonstrates properties of energy that must be considered in order to fully understand climatic phenomena. Heat, radiation, pressure, humidity, and wind, among other factors, interact mutually to establish microclimatic conditions appropriate to hot-arid climatic (Fathy, 1986). According to Fathy (1986), the following are some of these basic concepts applied to hot-arid climates: Thermal gain Solar radiation is the principal source of heat in hot-arid zones, and this heat can be transmitted during the day to the building interior in a number of ways. The most important is by conduction of the absorbed solar radiation through the walls or roof at a rate determined by the thermal conductance (or thermal resistivity) of wall components. (The relationship involving the incoming and reflected solar radiation absorbed and re-emitted heat and heat gain is shown in figure 2 below for the case of a typical white painted surface). Figure (2) (Fathy, 1986) Heat gain can also be caused by ventilation. The rate of gain is dependent on the ventilation rate. Ventilation heat gain can be avoided by restricting the size of openings, especially during the heat of the day. The other sources of heat gain are the inhabitants of the building themselves and household equipment such as electric lights and appliances. These sources, unlike the solar radiation, can contribute heat even at night (see figure 3) (Fathy, 1986). Figure (3) Modes of heat transfer (Fathy, 1986) Thermal loss Heat is lost by conduction through the walls, by exactly the same process that it is gained from the direct solar radiation once it has been absorbed by the surface or through the roof by a combination of convection and conduction. Ventilation is also another mode of heat loss. Evaporation from the surface of the building or from objects within the interior can produce a cooling effect on the building which acts as a source of heat loss. In hot arid climates, this can be a particularly effective cooling mechanism since the rate of evaporation in dry air is very high. Figure 3 also shows the modes of heat loss (Fathy, 1986). Cooling by evaporation Evaporative cooling is used for cooling in hot dry areas (such as in Iraq, where the people place against the windows panels of dried desert plants, which are kept moist by water dripping from perforated pipes positioned above them) (Fathy, 1986). Dynamic thermal equilibrium The heat gained by the building can be expected to be balanced by the heat lost and an internal temperature distribution thus established. These temperatures are dependent on the outside temperature and the ratio of the heat gained to the heat lost and can be adjusted by regulating the sources of heat gain and loss. Before examining the systems and devices that have been developed to do this in the hot arid zones, it is first necessary to have an idea of the heat-regulating mechanism of the human body and the microclimatic conditions for human comfort. Table (1) Heat gain and loss processes for the human body (Fathy, 1986). Mechanism Gain Process Loss Process Metabolism Basal heat production Digestion Activity Muscle tensing and shivering in response to cold Radiation From solar radiation-direct and reflected To surrounding air From radiation by radiators Conduction From air above skin temperature (increased by air movement) To air below skin temperature From warmer bodies in contact To cooler bodies in contact Evaporation From respiratory tract From skin covered with perspiration or applied water Conditions of human comfort A convenient standard for thermal comfort is required. Analysis shows that a variety of factors can be involved in situations of discomfort. For example, temperature alone does not determine discomfort. In Athens, 32  °C is quite bearable, but it is generally intolerable in Bahrain. The difference is due entirely to the relative humidity of the atmosphere. In Bahrain the air is very humid and perspiration evaporates slowly, decreasing the bodys ability to lose heat. In Athens, with its dry air, the evaporation rate is high and perspiration evaporates quickly lowering body temperature. The factors that have been identified as standard for thermal comfort within buildings are: air temperature, air humidity, rate of air movement, level of radiation, and rate of heat production by the bodies of people in the building [4]. Inventory of design elements for traditional housing design in hot-arid climates Building materials The materials surrounding the occupants of a building are of prime importance for protection against heat and cold. Considering an external wall exposed to a high outside air temperature and a lower inside air temperature (see figure 4), the rate of heat flow transmitted through the wall from the outside air to the inside air is proportional to the air temperature difference, area of the wall, and rate of global heat transmittance that can be determined from an analysis of the components of the total resistance to heat flow. The total resistance is composed of the resistance to heat flow through the material, the interfacial resistance at the external surface, and the interfacial resistance at the internal surfaces. Since the interfacial resistances are determined primarily by temperature conditions over which the builder has little control, his principal effect on the heat transmittance is on changing the resistance to heat flow through the wall material (Fathy, 1986). Figure (4) (Fathy, 1986) Table 2 lists the thicknesses of walls composed of various construction materials needed to achieve coefficients of approximately 1.1 kcal/hm ²C °. The mud brick is most appropriate for achieving thermal comfort in addition to being widely available to all segments of the population (Fathy, 1986). Table (2) Thicknesses of walls of different material (Fathy, 1986) Wall Material Wall Thickness Thermal Transmittance (in m) (in in) (in kcal/ hm ²C °) Hollow brick block 0.30 12 1.10 Double-wall brick with holes and 8-cm cavity 2 x 0.12 2 x 4.7 1.12 Brick wall with holes 0.38 15 1.03 Sand-lime brick 0.51 20 1.25 Hollow block sand-lime brick 0.51 20 1.16 Lime 0.51 20 1.10-1.35 Concrete 1.00 39 1.20 Orientation In hot climates, the sun is the major source of heat. The position of the sun must be determined for all hours of the day at all seasons as well as the direction of the prevailing winds, especially during the hot season. In addition, for an ensemble of buildings forming a sector, there will be reflection from adjacent buildings and wind screening by clusters of buildings, which contribute to a specific microclimate for each location in the sector. Wind movement and humidity also are important and should be considered simultaneously with the direct and indirect effects of the sun. The main objective is to establish the optimum orientation with regard to the sun and the prevailing wind (Fathy, 1986). Shading Generally, a building with a facade opening to the west is the worst case encountered in hot-arid climate, owing to the heat gain of the surrounding environment during the day and the angle of altitude, which allows the suns rays to penetrate into the interior. Openings Window openings normally serve three functions: to let in direct and indirect sunlight, to let in air, and to provide a view (Fathy, 1986). The venetian blind One device which can be added directly to the window is the venetian blind. This blind is made of small slats, about 4-5 cm wide, closely set in a wooden frame at an angle that will intercept the suns rays. The slats are often movable so the angle can be changed. This feature of adjustability renders venetian blinds very useful in regulating solar radiation and wind flow into rooms. Using the venetian blind, the suns rays can be blocked out without obstructing the breeze, which generally blows from the northwest in most hot arid areas like Iraq. As shown in figure 5a, changing the position of the blind alternatively by to block the direct sunlight, the wind is redirected uselessly over the heads of the occupants, as figure 5b illustrates. Also, if the slats are made of metal, they then absorb some incoming radiation and reradiate it into the room as heat (Fathy, 1986). Figure (5) (Fathy, 1986) The Shanshool or Mashrabiya This was a cantilevered space with a lattice opening, where small water jars were placed to be cooled by the evaporation effect as air moved through the opening. The name is used for an opening with a wooden lattice screen composed of small wooden balusters that are circular in section and arranged at specific regular intervals. The shanshool has five functions. These functions involve: (1) controlling the passage of light, (2) controlling the air flow, (3) reducing the temperature of the air current, (4) increasing the humidity of the air current, and (5) ensuring privacy. Its cooling and humidifying functions are closely related. All organic fibers, such as the wood of a shanshool readily absorb, retain, and release considerable quantities of water. Wind passing through the interstices of the porous-wooden shanshool will give up some of its humidity to the wooden balusters if they are cool, as at night. When the shanshool is directly heated by sunlight, this humidity is released to any air that may be flowing through the interstices. This technique can be used to increase the humidity of dry air in the heat of the day, cooling and humidifying the air at a time when most needed. The balusters and interstices of the shanshool have optimal absolute and relative sizes that are based on the area of the surfaces exposed to the air and the rate at which the air passes through. In addition to these physical effects, the shanshool serves an important social function: it ensures privacy from the outside for the inhabitants while at the same time allowing them to view the outside through the screen (Fathy, 1986). Table (3) Summary of architectural elements of traditional building in Iraq (hot-arid climate), as they have been common from the 13th to the end of the 19th century. Retrieved from http://www.brainworker.ch/Irak/architecture.htm Oda: the simple room Tarma: open balcony with pillars Ursi: most probably from russi, russian. The most important room of the house, as at the same time you may see, but not been seen as much as in a tarma, ivan or talar. Its separated from the tarma by a window-wall from colored glasses, without door. Those were the masterpieces of Baghdadi carpentry. Talar, a usable open room behind the tarma. The difference to the iwan is, that it cant be entered directly from the rooms beside it. Is separated from the tarma by additional pillars. Iwan(or Liwan), a room behind the tarma or adjacent tot the inner courtyard, that is on one side open. Hosh, the central courtyard, often with a fountain in the middle. sirdab, the cellar, that did not only serve as store, but   as cooling hall and for the provision of cool air through the badgir-sirdab-system. neem, a cellar that is only half buried. Mostly with one window. During the hot summer nights the roof was and is used in Baghdad for sleeping. The high value of privacy demanded, that no house was higher than the others, so that nobody was able to look down on his neighbors roof. kabishkan: The Penthouse, from where one is able to control all the house. Often those rooms have been placed like eyries in all four corners of the inner courtyard.   The roof If the outdoor air temperature is higher than the indoor temperature, the outer surface of the roof exposed to the sun is heated as it absorbs radiation, and, being in contact with the outside hot air, also is heated by conduction. The roof then transmits this heat to the inner surface, where it raises the temperature of the air in contact with it by conduction. At the same time, it radiates heat that is absorbed by people and objects indoors, thereby affecting thermal comfort. In hot arid countries, since the air temperature drops considerably during the night, the inhabitants have arranged the roof architecturally into loggias or open galleries and lightweight roof covers. These loggias and roof covers have the double function of shading the roof during the day and providing physiologically comfortable living and sleeping spaces at night (Fathy, 1986). Figure (6) Different types of roofing in hot-arid climates (Fathy, 1986) The wind-escape The technique of using the suction caused by low air-pressure zones to generate steady air movement indoors is used in the design of the wind-escape. The funnel and side tube used to illustrate the Bernoulli effect or Venturi action (see figure 7) are transposed into the structural elements of an architectural design in order to accelerate air movement and to create drafts in places with no exposure to the outside, such as basements in Iraq. This concept can be applied more advantageously in designs for use above ground. The wind-escape can accelerate effective ventilation and air circulation when used with other devices for air movement such as windows, doors, and the malqaf or wind-catch (Fathy, 1986). Figure (7) Bernoulli Effect (Fathy, 1986) The malgaf In hot arid zones, a difficulty is found in combining the three functions of the ordinary window: light, ventilation, and view. Therefore, it is necessary to satisfy the three functions ascribed to the window separately. To satisfy the need for ventilation alone, the malqaf or wind-catch was invented. This device is a shaft rising high above the building with an opening facing the prevailing wind. It traps the wind from high above the building where it is cooler and stronger, and channels it down into the interior of the building. The malqaf thus dispenses with the need for ordinary windows to ensure ventilation and air movement. The malqaf is also useful in reducing the sand and dust so prevalent in the winds of hot arid regions. The wind it captures above the building contains less solid material than the wind at lower heights, and much of the sand which does enter is dumped at the bottom of the shaft. In the areas of An-Najf and Al-Kufa in Iraq, where air temperature is very high in summer, people live in basements ventilated by small holes in the ceiling and a malqaf with a very small inlet. Figure 8 shows plans and the section of a residence with a basement from this region. However, as the airflow is small and the air circulation is insufficient, this design is unhealthy and a possible cause of lung diseases. In some designs, the drafts from the malqaf outlet are cooled by passing over water in the basement. Figure (8) The Malgaf (Fathy, 1986) The Bà £dgir-sirdab In Iraq (hot-arid climate)and the countries of the Gulf, a specific type of malqaf called the bà £dgir was developed. The system badgir-sirdab was a cheap, environmentally friendly and energy saving solution to create an acceptable cl

Gilgamesh and Odysseus: Perfect Heros Essay -- Epic of Gilgamesh Odyss

Gilgamesh and Odysseus: Perfect Heros Gilgamesh and Odysseus are similar not only in their physical appearances but also in the way the two of them deal with life's dilemmas. Although Gilgamesh and Odysseus possess great strength and sharp minds, their own flaws blind them similarly, which does not aid in their quest for what they desire. As part of their heroic character, the gods must guide them in order to reach their goals. In every epic from antiquity, the greatest challenge a hero must overcome is not a monster or an evil tyrant but themselves. They wish to have glory, honor, and a place in history forever. Doing something that no one else could ever do again is what a hero desires to do. From Gilgamesh to The Odyssey, epic heroes constantly have to reinvent themselves to overcome their own weaknesses and shortcomings. Each has to learn from their previous mistakes, using the gods? help, so they can fulfill their dreams. In doing this, Odysseus and Gilgamesh will reach their goals. The dictionary defines hero in mythology and legend as, "a man who is endowed with great courage and strength, celebrated for his bold exploits, and born of divine or royal blood. He is a person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life." In addition, I believe a hero is one to be looked up to and emulated. What is interesting about epic heroes is that their great deeds and exploits all have to do with defeating themselves, so with help from the gods they can truly become heroic. They can only defeat themselves with the help of the gods. The heroes also possess uncommon powers of the body and mind. They are described as being the utmost in clever and crafty doings but... ...heir journeys or overcome their limitations had it not been for the gods. Of all of the requirements of heroism, being influenced by the gods is the most important. Only through the aid of the gods can a character defeat his shortcomings and truly understand what a hero is. The character must become overconfident and prideful, then, and only then, can the gods step in and break their faults. Finally, the hero either comes to realize how wrong he was or he dies in ignorance. Works Cited http://www.dictionary.com/cgi-bin/dict.pl?term=hero Homer, The Odyssey, The Norton Anthology of World Masterpieces, ed. Maynard Mack, Expanded Edition, (New York: W. W. Norton, 1995), pp. 219-503. Translated by N.K. Sandars, Gilgamesh, The Norton Anthology of World Masterpieces Expanded Edition, ed. Maynard Mack, Expanded Edition, (New York: W. W. Norton, 1995), pp. 13-42

Affirmative Action - Is it Fair? Essays -- Affirmative Action

Affirmative Action - Is it Fair Affirmative action in theory and in thought is intended to promote the welfare of this country’s minorities by supporting the idea that individuals are equal and should not be judged by race or sex. Therefore, in situations like job and university applications, we should consider minorities to be as feasible a choice for hire as a white male candidate, taking into consideration their background. In short, it tries to give minorities that have been at a disadvantage their whole life, an advantage they have never been open too All things considered, this does not happen. Instead, â€Å"quotas† are established and the discrimination that was once placed on the minorities now turns the other way. Let’s make up a hypothetical situation. You are sending in your first college application to Harvard. There is only one spot left open between you and someone who is black. You have slightly better grades, both of you excelled in sports, you have more volunteer hours, and co mpleted 2 foreign languages where he only has one. Applying affirmative action, you would not get the last position because of the need for ethnic diversity in the college atmosphere. Is that fair Is that right You clearly had a better dossier then him. If affirmative action is supposed to support the individual, why is it solely based on race and why doesn’t it apply to every situation based on the potential of the individual involved? What happens if in this hypothetical si...

Theme or Issue: Il Postino. Dancing at Lughnasa and Lies of Silence – Comparative Course Higher Level

The three texts that I have studied on my comparative course are the novel, Lies of Silence by Brian Moore, the playwright, Dancing at Lughnasa by Brian Friel and the film, Il Postino by Michael Radford. The theme or issue that I have studied is love and marriage. The authors of the texts used key moments to heighten our awareness of love and marriage. In Dancing at Lughnasa, the main moment in which we can see love is when Chris and Gerry dance. This has a somewhat romantic aspect, although their love relationship is unstable and they are not married.Gerry does not pay much attention to his love child, which he had with Chris – Michael. This is evident from all of the unkept promises he made to him – the most memorable being a bicycle â€Å"I’ll get you a bike†. Similarly, the love relationship between Beatrice and Mario in Il Postino has an unmistakable romantic quality to it. The romantic aspect to Gerry’s relationship with Chris is apparent when they dance together. However, the fact that this relationship consists only of the occasional romantic interlude means that it never really develops.The romantic aspect of Mario and Beatrice’s love and marriage is more pronounced and spontaneous. However, there is no evidence of a romance ever taking place between Michael and Moire in Lies of Silence, as we are very aware of his reasons for marrying her – the way she looked and the way other men envied him. It is also clear that there never will be romance between them as Michael is having an affair with a young Canadian journalist called Andrea. Another key moment that heightens my awareness of love is in Il Postino when Pablo Neruda and Mario go to the cafe, which is run by Beatrice’s aunt Gloria.This suggests to Beatrice that Neruda and Mario are intimate friends. Neruda’s influence ultimately proves critical – by teaching Mario about metaphors, he enables him to conquer Beatrice’s heart with romantic language. This is the main moment and is the reason why Beatrice acknowledges Mario in the first place – in turn starting the whole relationship. In contrast to the other two texts, only in Il Postino does a third party intervene to develop a loving relationship Il Postino is imilarly unique in terms of another character (Beatrice’s aunt) endeavouring to bring an end to their relationship. She puts a cynical interpretation on Mario’s metaphorical language, telling Beatrice: â€Å"When a man starts to touch you with his words, he’s not far off with his hands†. While it may be argued that in Dancing at Lughnasa Kate opposes Gerry’s relationship with Chris in a similar manner, she still acknowledges the positive aspects of Gerry’s influence on her sister â€Å"Her whole face alters when she’s happy, doesn’t it?They dance so well together†. This makes me aware of the different kinds of love in the texts – Gerry and Chris and a sisterly love. From the outset of both Lies of Silence and Dancing at Lughnasa it is clear that the key personal relationships in both texts rest on frail foundations because neither is built on genuine love. In Lies of Silence, the frailty of Michael’s marriage to Moire is evident from an early point in the text when we see his preoccupations with Andrea, the young Canadian journalist with whom he is having an affair.In Dancing At Lughnasa Gerry’s relationship with Chris is even more fragile as he comes and goes as it suits him and proves to be utterly unreliable, even being unaffected by the presence of the â€Å"love child† (whom he barely knows) he has had with Chris. In contrast to both of these texts, the marriage between Mario and Beatrice is actually based on genuine love. By reading and studying, the theme of love and marriage in all three texts made me aware of the realistic state of and the lack of love in, some marriag es.Another key moment is in Lies of Silence when Michael is forced to choose between his wife and a few strangers in the hotel, which he managed. This key moment portrays a sense of betrayal in love and marriage. Michael finds himself in a real predicament. He places Moire’s life in danger by deciding to ring the police. This key moment is the climax of the text as it shows us that Michael really does not feel any emotion for Moire at all. This is the significant point where the breakdown of communication is in clear focus. On the other hand, in Dancing at Lughnasa, Agnes and Rose emigrate to London in order to save their family.This shows two contrasting love relationships. As well as that, both Lies of Silence and Dancing at Lughnasa’s main key moments are at the end of the texts where their destinations are decided. Both Michael’s relationship with Moire (Lies of Silence) and Gerry’s relationship with Chris (Dancing at Lughnasa) ultimately end unhappil y, causing the female protagonists considerable anguish, with their inner pain in both cases involving a degree of depression. The last key moment in Lies of Silence in relation to love and marriage is when Michael decides to leave with his mistress for London and says his goodbyes to Moire.Similarly, the last key moment in Dancing at Lughnasa in relation to this theme of love and marriage is when Gerry leaves to fight in the Spanish civil war never to return to Chris and his son Michael. Moire suffers from bulimia before she marries Michael, but their failed marriage inevitably compounds her personal problems. Chris’ failed relationship with Gerry similarly causes her great distress, with Kate vividly recalling her sister’s torment the previous winter: â€Å"Remember last winter? – all that sobbing and lamenting in the middle of the night?She predicts that Chris will again â€Å"collapse into one of her depressions† after Gerry leaves. In contrast to bo th of the other texts, Mario’s loving relationship with Beatrice ends happily – however the last key moment in terms of the theme is Mario’s unfortunate death at the hands of fate leaving Beatrice isolated and alone along with the other two main female protagonists. In conclusion, the authors’ use of key moments has helped heighten my awareness of love and marriage – showing both its positive and negative aspects. By Caroline Heraghty – scored a B2 [pic]

Fashion for a cause Essay

Having a ribbon on your outfit to support a cause is a thing of past. Today a brand needs to be more deeply involved with different social causes as well as provide us with fashionable clothes. But what is the primary motivation for a buyer in this scenario? Does he buy such products because he wants to support the social cause behind it or because of the product itself and the brand name it carries? Is it just a onetime buy? Is the consumer completely aware about the social concern the product is working for? Are the Indian customers ready to adopt such brands? Objectives 1. To understand if there is a direct relationship between the social concern factor and the brand equity of the product. 2. To know the primary motivation of the buyer of such brands. 3. To check the brand loyalty of these consumers for such brands. 4. To check if the consumers are aware of the social concern around which the product is being promoted. 5. To check if the consumers in India are ready to adopt such social brands. 2 CHAPTER 2 3 Review of Literature (Fernandez, 2013) ‘It is not how much we give, but how much love we put into giving,’ wise words by Mother Teresa. In today’s world that is fuelled by money, it is endearing to find people who try to fuel the world with love – and so, it is in this nature that companies have started to verge toward campaigns themed with more ‘selfless giving‘. In the past few years there have been a trend towards various noble causes: charity events, concerts, and other philanthropic endeavours brought about by various companies in a number of industries. There are also a wide a number of advocacies that include: AIDS, HIV, cancer, global warming, gay rights, and many others, in need of charitable donations. And while the whole idea of fashion-brands-going-the-extra-mile-for-a-better-cause may give us the warm feeling and a restored faith in humanity, there is still that quiet looming reminder that in the world of business, nothing comes free. (Times of India, 2013) Fashion may be used to promote a cause, for example, to promote healthy behaviour, to raise money for a cancer cure, to raise money for local charities, for example a Juvenile Protective Association, (Martin, 2013) or to raise donations for a children’s hospitals. (Sultan, 2011) â€Å"Most people do not take the time to donate to the charities yet a small donation can make a very big difference in another person’s life. The most important aspect of donating to charity is the fact that you will be helping out a needy person get basic human necessities improving a life in the process. † In today’s busy life not many people take out time to make donations and do charity work but everyone has time to buy new clothes and if buying these clothes can help someone in need wouldn’t that be worth it? (Singh, 2013) â€Å"The global appeal and charitable nature of stores like Being Human not only gives a unique shopping experience to the customers, but also gives them satisfaction of doing good. † The idea of following a film star always appeals to the masses. (Khan, 2013) â€Å"All fashion labels are about looking good, Being Human is also about doing good. † (Beig, 2013) â€Å"Wearing Being Human means you ‘look good, do good’ because you help people by the simple act of slipping on your clothes every day. † (Mandhana, 2013) â€Å"The ‘Being Human’ line is designed to offer comfort, quality and style while supporting an endeavour of good cause. † (Chase, 2009) In a study of how a clothing brand’s affiliation with a social cause would affect buyer’s spending habits the research team conducted a survey of â€Å"Generation Y† college students to find out how their support of an existing line of apparel, 7 For All Mankind, might change should the brand begin campaigning with, say, Breast Cancer Awareness. The study reported that both college men and women would hold such brands to a higher esteem in general, and 89% would likely switch from Brand A to Brand B if Brand B was associated with a socially/environmentally focused cause (assuming price and quality are held constant). Additionally, 72. 4% stated they had intentionally purchased a brand name product due to the fact that the brand was affiliated with a cause they agreed with. 4 (Markson, 2012) Purpose is being integrated into marketing efforts in more concerted ways and with favourable consumer response. According to Markson, the marketing world is coming to an understanding that purpose must carry as much weight in crafting an effective ad campaign as the traditional â€Å"Four P’s of Marketing†: Price, Placement, Product and Promotion. In the United States, after quality and price, social purpose (at 47 percent) ranks higher as a purchase motivator than brand loyalty (27 percent) and design and innovation (26 percent). In addition, if a brand of similar quality supports a good cause, 75 percent of consumers claim they would buy it and 76 percent claim they would recommend and share positive experiences about such a brand. Sixty-two percent of U. S. consumers say they would also switch brands if a brand of similar quality supported a good cause. Finally, U. S. consumers’ willingness to actually promote a brand that supports a good cause jumped 19 percent from 2008 (47 percent) to 2010 (66 percent). (Barkley Cause Survey, 2010) A full 88 percent of American men say it is important for a brand to support a cause. Such a finding points to a new masculine ideal taking hold, an evolution beyond the bad-boy tough guy ideal. American men are comfortable with having a good heart. Maybe they don’t want to wear it on their sleeve. But they do want to contribute through their purchases, and in fact a majority demands it, 55 percent of men said they would switch brands from a company that did not support a cause to one that did. (Storm, 2013) Fashion is fun, but sometimes it’s more than that. Certain brands answer to a higher calling than simply making shoppers look fabulous and consumers seem willing to pay extra for it. According to Nielsen’s Global Corporate Citizenship Survey, 46 percent of consumers are willing to pay more for products and services from companies that give back to society. (Nielsen, 2012) New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help businesses better understand the right audience for cause marketers, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. In the study, respondents were asked if they prefer to buy products and services from companies that implement programs that give back to society. Anticipating a positive response bias, respondents were also asked whether they would be willing to pay extra for those services. For the purposes of this study, Nielsen defines the â€Å"socially conscious consumer† as those who say they would be willing to pay the extra. Two thirds (66%) of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. That preference extends to other matters, too: they prefer to work for these companies (62%), and invest in these companies (59%). A smaller share, but still nearly half (46%) say they are willing to pay extra for products and services from these companies. These are the â€Å"socially conscious consumers,† as defined by and focused upon in this report. Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 5 6 Few of the brands I came across during my research: 2. 1 Sseko Designs Mission and Impact on Sseko Designs official webpage: Sseko Designs uses fashion to provide employment and scholarship opportunities to women pursuing their dreams and overcoming poverty. To date, they’ve enabled 33 to continue on to University. They provide employment (along with access to a comprehensive social impact program) to their team of 45 women in Uganda. And they do it all through a financially selfsustaining model. Issue 1: Female students, due to a lack of economic opportunity, are not able to continue on to university and pursue leadership positions in society. Solution 1: Sseko Designs provides employment during the 9 month gap between high school and university where high potential young women are able to earn and save enough money to pay for college tuition. 50% of their salary each month goes into a savings account that is not accessible until tuition is due. This ensures that their income goes towards education. This also protects the women in the program from the social pressure they often feel from their families to give away the money they are earning which can perpetuate the cycle of poverty. At the end of each term, Sseko Designs grants university scholarships that match up to 100% of the savings each woman has made during her 9 month session with Sseko. Issue 2: In a patriarchal and male dominated society, women are not afforded the same employment and economic opportunities as their male counterparts. Although 66% of the world’s labour is done by women, they own less than 1% of the world’s assets. As long as women are not afforded educational and professional equality, extreme poverty will continue to exist. Solution 2: For every dollar a women in a developing economy earn, she will reinvest 90% of it into her family. Empower a woman and you empower an entire community. In addition to providing employment to women working their way towards university, Sseko partners with women from all walks of life. Sseko employs university graduates who comprise the upper level management team. These are women that use their education, experience and voice to help shape their company. Sseko also works to provide employment for women who have aged out of the education system and have no other form of income generation. They partner with a local non-profit in Uganda that works with young women who have recently come out of the commercial sex industry. Providing stable, dignifying and fair wage employment is a key component to keeping women from entering back into prostitution. They believe that every woman has the capacity to end the cycle of poverty and that it can be done in a way that is fair, dignifying, honouring and life-giving. Issue 3: Although charities and non-profits play a vital and necessary role in all societies, sometimes charity and aid can play a negative role by enabling dependencies and damaging the local economies. Like any of us, our African friends need and desire opportunity, dignity, job creation and empowerment. Solution 3: Instead of treating the symptoms, they aim to address the deeper, underlying issues of extreme poverty. Although Sseko Designs has been built for the purpose of impacting a 7 specific social sector, they have chosen very intentionally to use a sustainable, self-sufficient business model to do this. Their hope is to help create industry and fair-trade with the belief that a large component of economic development lies in the business sector. They believe in the power of responsible consumerism. Instead of competing for limited donor dollars, they hope consumers will think about the story behind their â€Å"stuff. † If they considered the impact that each product they consume has on the lives of those who produced that product and chose to see consumerism as a force and opportunity for positive social change, they believe the world would be filled with beautiful products with even more beautiful stories. 2. 2 World Clothes Line Everyone loves the smell of a clean t-shirt. Or the feeling of a new sweatshirt, soft. Or the look of a brand new outfit, confident and ready to conquer the day. Yet every day, millions of people around the world do not have a clean change of clothes. No options. No choice. World Clothes Line is dedicated to helping them. World Clothes Line will match every item sold with a new item for someone in need. Therefore, when customers purchase merchandise for themselves, they also provide clothing for others. In January 2010, World Clothes Line was born. 2. 2. 1 Their Vision As given in their name, their vision is to clothe the world. At World Clothes Line, they give clothes to people who need them. Through the generosity of their customers and dedication of their team, they hope to spread their message and continually help others. Their â€Å"shoot for the stars† goal is to create an active clothing collection for every country of the world. 2. 2. 2 Their Clothes Their styles are basic: t-shirts, sweatshirts, pants. Their main concerns are functionality, protection, and comfort. The designs are unique. They find that most people are inspired by the world. Every World Clothes Line collection is designed specifically to reflect its country’s people and culture. World Clothes Line is a socially conscious brand. All items are manufactured sweatshop-free at fair wages with environmentally-friendly practices. 8 2. 2. 3 Why Clothes? Clothing is one of our most basic needs. It ranks among air, food, water, and shelter. Clothing provides protection from the elements, reducing the effects of sun exposure, wind rash, and frostbite. It also provides defence against diseases, many of which are spread through mosquitoes and other insect bites. Proper clothing contributes to cleanliness, comfort, ease of movement and overall health. The simple act of changing and washing clothes can prevent infection, chafing, skin disorders and the spreading of viruses. However, in cases of extreme poverty, clothing is often one of the first needs to be ignored. Statistically, more than one billion people in the world live on less than one dollar a day. Almost 2. 7 billion people (that’s 40% of our population) survive on less than two dollars per day. In such circumstances, daily necessities like food and water take top priority. Clothing, which can be reworn, therefore is reworn. Day after day. After day†¦ At World Clothes Line, they make clothes their number one priority. 2. 3 No One Without N. O. W: One At A Time No One Without water is their non-stop mission. Every product in a purchase provides clean water to one person for 25 years through a concrete Bio-sand filtration system and their partnership with Thirst Relief International. Studies have proven that these filters effectively remove more than 90% of bacteria and 100% of the parasites found in untreated water. Nearly one billion people lack access to clean water and each year 2. 5 million people die from contaminated water, 90% are under 5 years old. The World Health Organization has declared a worldwide water crisis among the world’s poorest people. Society has conditioned us to be overwhelmed with statistics and the quantity of need in the world. The easy thought process is to say â€Å"there’s too much and I’m only one person†. By taking one step at a time, one day at a time, one person at a time, they’re breaking down numbers and they believe in the power of one. 9 No One Without has aligned themselves with the Thirst Relief mission: â€Å"To overcome death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world. † 2. 3. 1 Why Water? The solution to the clean drinking water need is found in the concrete Bio-sand filter. The Biosand filter has the ability to produce safe, clean drinking water from both contaminated surface water, and ground water sources. As a result, the simple yet affective technology provides a long-term, sustainable and economical drinking water solution to those in poverty stricken areas around the world. Thirst Relief International currently has Bio-sand filter placements in Brazil, Cameroon, Kenya, Rwanda, Tanzania, and Uganda. No One Without will follow Thirst Relief International around the globe on the quest for clean water. 10 2. 4 TOMS In 2006, American traveller Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Realizing this movement could serve other basic needs, TOMS Eyewear was launched. With every pair purchased, TOMS will help give sight to a person in need. One for One. Over the past seven years, they’ve listened and learned with every pair of new shoes given. With the support of their amazing network of Giving Partners and the continued support of their community, they’ve reached this major milestone and proven that business can fuel good and sustain giving. They have seen remarkable results with shoe giving. Shoes are helping improve school attendance and enrolment. They’re combined with screenings to combat malnutrition. They’re given in conjunction with medication to fight hookworm. Further, their model is one that can work beyond shoes. Since they launched TOMS Eyewear, they’ve helped restore sight to more than 150,000 individuals around the world. And they look forward to finding new ways to help others. They currently make Giving Pairs in Ethiopia, Kenya, Argentina and China. Within two years, they will produce one third of their Giving Shoes in the regions where they give them. By producing more shoes locally they will create and support jobs in places where they are needed. They are testing production in India and are looking to expand manufacturing in Africa and other regions. In Haiti, they are in the early stages of getting production off the ground. They’ve also partnered with local artists to create a line of hand-painted shoes for their customers – helping create and support jobs in a place where they also give. And they’re looking to offer more styles that feature locally produced textiles. Their sight giving empowers communities and supports sustainable eye-care organizations in the developing world. They work with locally based organizations that train residents to provide professional care. So it’s an investment in clinics, people and even local jobs. 11 2. 5 Common Threadz Common Threadz is a non-profit organization helping orphans & vulnerable children in developing nations to reach their full potential through the empowerment of the children, their caretakers & the local grass roots community organizations that support them. 2. 5. 1 School Uniforms for Orphans & Vulnerable Children This was the first initiative that Common Threadz created in 2008. For every t-shirt or bracelet that they sell from their Shop to Help Store, they give a school uniform to an orphan or vulnerable child (OVC) so they can go to, or stay in school. Some of the children they care for had been refused schooling for not being able to afford a uniform. Uniforms are a requirement in most schools in Africa and they want to make sure that all these children have the chance to go to school, make friends and learn so that they can reach their full potential. Since the inception of this program, hundreds of uniforms have been handed over to OVC’s. Typically a uniform will last a year and so there is an ongoing need for uniforms. As the caregivers they continuously work to identify the OVC’s in need and as support for this program grows, they plan to hand over many more uniforms in the future. 2. 5. 2 Orphan and Vulnerable Children (OVC) Mentor Program They currently operate a mentor program in Obanjeni, South Africa. This program teams responsible and employed adults from the local community with orphans and vulnerable children (OVC’s) as role models on a one-to-one basis. Each of their mentors supports many children, meeting with each child for at least one hour per week. The mentors spend time helping with homework, chatting about personal hygiene, advising on healthy lifestyles and most of all, listening to the child. In some cases these mentors have come back to them to report abuse and a child has had to be moved to a place of safety and the police and social workers are called in. The mentors are their ears and eyes in the community. The program has rolled out with many young children and teenagers benefiting greatly. Still in its infancy, this program has been a great success and will be replicated and expanded moving forward. 2. 5. 3 The Feeding Program Common Threadz provides the funding and nutritional guidance for grassroots non-profit organizations in rural South Africa, such as Siyathuthuka Obanjeni, to provide daily meals to over 200 orphans and vulnerable children (OVC’s) that they have identified in the area. Proper nutrition is a fundamental need for the children to grow and learn and although the government says that it’s a child’s right not to go hungry, this is far from the reality for many thousands of children in South Africa. This program has grown from its inception last year when caregivers began to cook three meals a week for children after school. Now an employed cook prepares a cooked meal every day for the children to eat after school and in April 2010 they started to provide high protein porridge for the children to eat on their way to school, as the teachers have indicated that it is very difficult for the children to concentrate when they are hungry. 12 Once again this program has much room to expand and reach many more needy OVC’s but it would not be possible without the support of their customers. 2. 5. 4 Shoes for Kids This program complements the School Uniforms Programme by providing new school shoes to barefoot children in need, namely orphans and vulnerable children (OVC’s). School uniforms might give these children entrance to school, however many of them walk for up to four hours a day to go to school barefoot. A new pair of school shoes is usually the only new pair of shoes most of these children will ever receive and for most of them it will be the only pair of shoes they will own. All it takes is $10 to provide an OVC with a new pair of shoes so that they can go to school with confidence. 2. 6 Threads for Thought What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton, gave back to charity, and promoted a cleaner environment, or advocated for peace, has grown into a complete lifestyle brand. They have never deviated from their primary mission, to promote a sense of responsibility for those who share this world with us, but rather than simply broadcasting that message on the front of tee shirts, the company has incorporated those principles into their very existence. 2. 6. 1 How their threads are sustainable Threads 4 Thought fabrics are made using the most sustainable materials possible such as organically grown cotton and polyester derived from recycled water bottles. Their fabrics are dyed using low impact dyes whenever possible & often the water used in the dye process is purified and then reused rather than being discarded. 13 2. 6. 2 Organic Cotton vs. Conventional Cotton ? ? ? ? ? ? ? Organic cotton is 90% less toxic than conventional cotton. Conventional cotton crops use more than 25% of all the insecticides in the world and 12% of all the pesticides while growing on only 2. 5 % of cultivated lands in the world. Organic cotton uses untreated seeds that are never genetically modified while conventional cotton uses genetically modified seeds, hurting the crops & soil over time. Organic Cotton plants stay strong through crop rotation and retain water efficiently due to increased organic matter in the soil. Conventional cotton plants use synthetic fertilizers. Organic Cotton fields use seasonal freezes and water management for defoliation. Conventional cotton does this through the use of toxic chemicals. Weeds are physically removed by hand hoeing and cultivation. Farmers use beneficial insects and trap crops to control pests. Conventional cotton uses a toxic aerial spraying technique. 2. 6. 3 Turning Plastic into fashion 1. The plastics are sorted according to colour and SNV plastics. 2. Next, the plastic goes through a sterilization process. Then, it is dried and crushed into chips. Next, liquefaction occurs under high temperatures, as a mixture of the recycled chips and some new plastic from petroleum derivatives are melted together to form a smooth, syrup-like material. 3. The first threads are formed when the liquefied material is forced through holes and exposed to air. The hardened threads, called tow, then go through a strengthening process. 4. The â€Å"drawing† process strengthens the molecular bonds of the tow; the tow is pulled to double their size and then shrunken. 5. The threads then go through a dryer where they develop a woolly texture. The texture is inspected for strength and thickness, and then spun into a finer yarn that is then ready to be dyed and knit into fabric. 14 2. 7 147 Million Orphans Profits from 147 Million Orphans are directed to the 147 Million Orphans Foundation, where they are given to Love+ 1 Projects and feeding programs. The 147 Million Orphans Foundation was created to impact the lives of children through the provision of food, water, and medicine. They invest directly in projects that help provide these basic needs to those who desperately need it, and most of their projects occur in Haiti, Honduras, and Uganda. As with any good foundation you must lay one brick at a time. Whether that is a medical clinic in Haiti, homes in Honduras, Water Wells in Sudan, or a store house full of food for Uganda, they want to show the love of Christ. The rebuilding of the wall in Nehemiah was accomplished by people just doing their part and helping others to do theirs. The Love+ 1 projects are steps in rebuilding, and they would love for us to be a part of the rebuilding. 2. 7. 1 During 2012 and 2013, the Love+ 1 Projects Included: ? ? ? ? ? ? ? ? ? ? ? ? ? ? Provided funding for over 100,000 meals for children in Uganda, Haiti, and Honduras Helped to build clean water wells in Sudan and Honduras Provided funding for HIV education and medicine in Uganda and Haiti Provided funding for a vehicle, appliances and kitchen construction for an orphanage in Haiti Funded the construction costs of 27 homes in Mt. Olivos, Honduras for displaced families. These 2 bedroom, concrete homes with running water are allowing families to remain intact and raise their children in a healthy environment. They are building a strong community, including a school and a weekly worship service. Provided over 150 cans of formula to an infant feeding & nutrition program in Haiti Raised $200,000 of the $250,000 needed for construction of the Love+ 1 Medical Centre in Gressier, Haiti where there are currently no medical or dental facilities available to the 35,000 residents. This centre will include a doctor’s office with a pharmacy, a dental office, an urgent care clinic, and an operating room. This clinic will be located on land adjoining a school that currently serves over 400 children. Raising the final $50,000 and beginning construction of the Love+ 1 Medical Centre in Haiti – a 5,000 square foot facility with medical and dental facilities for a community of 35,000 people with no medical care. The medical facility is expected to open in October 2013 with ongoing funding needs for supplies and equipment. Construction of a tilapia pond for the community of Mt. Olivos, Honduras. Completion of the construction of all homes in Mt. Olivos, Honduras. Formula for an infant feeding and nutrition program in Haiti Food and medicine to children in Uganda, Haiti, and Honduras Bedding and supply needs for an orphanage in Uganda Food to children in Tennessee through a weekly backpack program 15 2. 8 I Am A Star I AM A STAR is built on a solid foundation of trust and collaboration. It is rooted in the Somali diaspora communities’ leadership, and it makes room for the solidarity and creativity of motivated people everywhere. Together, they’re providing relief in Somalia, and shining a light on a culture of poets, artists, mothers and fathers, children, innovators, farmers, businesspeople. Each one, a star in his or her own right. Perched on the very tip of the Horn of Africa, Somalia has suffered two decades of hardship, violence and displacement. It’s estimated that 25% of the country’s population have fled their homes, traveling to Kenya and Ethiopia or to other parts of Somalia. Since the summer of 2011, the country has faced a crippling food crisis. Between 50,000 to 100,000 Somalis have died as a result. US Secretary of State, Hillary Rodham Clinton called it â€Å"the most severe humanitarian emergency in the world today-and the worst East Africa has seen in decades. † Thanks to the spirit and efforts of the worldwide Somali Diaspora and other compassionate individuals, organizations and governments, relief is getting to people who need it. Donors have looked past the negative imagery of Somalia in the media and sent their support. That support has saved the lives of mothers and fathers, children, poets, artists, innovators, farmers, businesspeople, human beings. But there is still so much that needs to be done in Somalia. The famine has ended, but 1 in 5 Somali children are still malnourished. 2. 5 million people are still dependent on food aid in order to survive. It will take an investment of time and great effort to shake off the legacy of 20 years of war and unrest in Somalia. The country has the world’s lowest rates of school enrolment, and experts estimate that 18% of children born in Somalia will not live to age 5. 2. 8. 1 With Support from: ? ? ? ? ? ? ? ? ? ? KNAAN 4Real IDEO Pivotal Labs Heroku Music for Relief Mataano Chef Roble & Co. Faarrow Mosaic 16 2. 9 Soles 4 Souls Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Founded in 2004, Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing. Soles4Souls distributes shoes and clothing in two ways. Most new items collected primarily from corporations and retailers are given directly to people in need, both in the U. S. and overseas. The organization has relationships with several of the world’s leading apparel brands, which provides Soles4Souls with new but non-marketable overstocks, returns, discontinued models and other shoes or clothing items. At the same time, Soles4Souls receives millions of articles of used shoes and clothing that have been collected by individuals, schools, faith-based institutions, civic organizations and corporate partners. After sorting items in its national warehouse system, Soles4Souls typically sells the used shoes and clothing, as well as some new items allocated by manufacturers, to carefully selected micro-enterprise organizations. These both private and non-profit companies are contracted to provide shipping, financing, inventory, training and other support to ultrasmall businesses in countries like Haiti where there are virtually no jobs to generate personal income. Through the collection and sale of used (and new) clothing and shoes, Soles4Souls helps create self-sustaining jobs that generate desperately needed revenues throughout those communities. The sale of footwear and apparel to support micro-jobs also provides the majority of funding to sustain Soles4Souls operations and further expand its donations of new shoes and clothing. 17 2. 10 FEED FEED Projects’ mission is to create good products that help FEED the world. They do this through the sale of FEED bags, be